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Privacy policy


Michelin makes every effort to protect your personal data and to present, in a clear and transparent way, the information about the way in which your personal data is collected and used. This privacy policy explains how any personal information collected when you use our website or digital services, or provided to us, is processed.

Please read the following policy carefully to understand Michelin’s attitude and practices regarding personal information and the way we use it.

1. Who we are and how to contact us

2. Michelin’s websites governed by this privacy policy

3. About our Data Protection Officer

4. Other policies you should read

5. Information we may collect from you

6. Marketing Communication

7. Information we collect about you from other sources

8. Personal data storage

9. Sharing personal data

10. International transfers of personal data

11. Personal data storage duration

12. Rights of personal data entities resulting from data protection acts

13. Procedure for enforcement of rights regarding personal data

14. Data Security

15. Changes to Michelin’s privacy policy

1. Who we are and how to contact us

The full company name is Michelin Polska S.A. with the seat in Olsztyn in Leonharda 9 St., 10-454 Olsztyn, Poland, listed in the commercial register in the Regional Court in Olsztyn, VIII Commercial Division of the National Court Register number: 0000163137, Share capital: 979.920.576,00 PLN fully paid-up, Tax ID: 739-020-38-25, Regon: 510008834 (hereinafter referred to as „Michelin”). Michelin is direct data administrator for users visiting its website and using Michelin’s services.

 You can contact Michelin via:

2. Michelin’s websites governed by this privacy policy

Information provided in this document applies to the websites on which this privacy policy is published.

3. About our Data Privacy Officer

All Michelin’s employees are committed to protecting and respecting your privacy. Moreover, our Data Privacy Officer, Mrs Zofia Ramus, supervises all the aspects of personal data in Michelin. You can contact her by sending an e-mail to:

4. Other policies you should read

Even though this document contains all the information concerning the way of collecting and using your personal data on Michelin’s website, we would like to encourage you to read the information published elsewhere.

Additional privacy policies, cookie policy, connected platforms

This document presents Michelin’s main privacy policy concerning using the websites, digital services and products offered by Michelin. However, the privacy policy concerning specific products and digital services may contain additional information. Please read this information when registering or subscribing to these products and services.

While using our website or other digital products and services provided by Michelin, additional information may be collected by cookies to identify the users of the websites or digital services and products provided by Michelin. We have a separate cookie policy that explains the use of cookies and the purpose of using them by Michelin. We encourage you to read our cookie policy here:

Michelin’s website may contain hypertext links to and from our websites and digital platforms of our partner networks, advertisers, affiliated entities and social networking sites. If you click a link to any of these websites, please note that they have their own privacy policies and Michelin accepts no responsibility with regard to these policies. Check these policies before sending any personal information to these websites.

5. Information we may collect from you

This section presents:

Michelin may collect and store the following information about you:

Collected data


Type of data

Legal basis for data processing

Storage duration

Information provided to Michelin while joining the contest or promotion („Contest data”)

To send you further information regarding the contest or the prize, in case you win. Unless otherwise stated, while collecting the information about you, we will use the data exclusively for managing and administering contests or promotions.

Contest data may contain your name and e-mail address.

In case you win a prize, we might ask you for your full mailing address required to send you the prize.

The implementation of the agreement concluded between you and Michelin in order to take part in the contest or promotion.

If you are the winner of the contest, Michelin will delete all the collected data concerning you, no later than 5 years from the date of sending you the prize.

All the other collected data will be deleted within 6 months from the closing date of the contest or promotion.

If you register to any of our products or digital services through the account, we will ask you for the information that allows Michelin to identify you and provide you those products and services („Account data”)

The account data will be processed in order to manage our websites, provide digital services to which you have registered, to get in touch with you regarding our digital products or services and to keep back-up copies of our services.

The account data will contain your name, surname and e-mail address. We might also ask you to set a password allowing you to log securely onto your account.

The legal basis for the account data processing is the implemention of the agreement on providing digital products and services, concluded between you and Michelin.

Michelin will keep the account data as long as your account in Michelin is active. If you do not use your account for 24 months, Michelin will delete your data from the account, in order not to keep your personal data longer than necessary. You can always create a new account.

The information that you provide us with while using localization services, eg. tyre dealers search engine („Localization data”)

This information allows you to search for tyre dealers in your area.

We ask you for localization data or for transmission of localization data from your web browser, in order to use some of our services. Please read the privacy policy of your web browser creators or of your operating system.

The legal basis for localization data processing is the implemention of the agreement on providing digital products and services, concluded between you and Michelin.

We do not receive any localization data and therefore we do not store them.

If you ask for further information from Michelin, subscribing to the newsletter or Michelin’s marketing communication („Marketing data”), more information in point 6 below.

The marketing data is processed in order to send you relevant notices and/or newsletters and/or marketing communication.

Michelin asks you for your name and e-mail address in order to send you this information.

The legal basis for data processing is your consent.

Michelin will not store the marketing data for longer than 3 years from our last contact.

When you provide us with information (eg. the information set out in the scenarios above), in some cases, Michelin may ask you for additional, voluntary information. This information, identified as optional, is used to help us better understand our customers and tailor our services to them.

Michelin also collects and uses aggregated data, such as statistical or demographic data (“Aggregated Data”). Aggregated data may be derived from your personal information but does not reveal your identity in any way. For example, Michelin may aggregate data concerning the usage of the website and data from the device to calculate the percentage of our website users accessing specific features available on the website. The aggregated data is only used for our business purposes.

While we do not request sensitive personal data, we do have sections on our websites where you can submit additional information. When submitting an opinion, bear in mind that some of it may be sensitive information. Only submit the information you wish to disclose.

This website is not designed for children and we do not knowingly collect data relating to children. If we become aware that we store any information about children under the age of 15, we will take any actions necessary to comply with data protection legislation, including, if appropriate, deleting the information. If you become aware that your child (under 15) has provided their personal information to us, without your consent, please let us know as soon as possible by sending us an e-mail:, so we can take the appropriate action.

6. Marketing Communication

You will receive Michelin’s marketing communication and newsletters only if you wish to receie them.

Therefore, Michelin will, in most cases, only use your name and e-mail address.

In each case, you can unsuscribe from newsletters or marketing communication at any time:

We usually send marketing communication to our recipients until they resign from it. If we do not receive a message from you for a longer time or you do not open our e-mails for 3 years, your personal data will be deleted from Michelin’s database. You can renew your subscription at any time.

Occasionally we might use data from your devices and data concerning the usage of our website, to provide you, via e-mail, with suggestions and recommendations regarding the products and the services that you might be interested in. It is necessary in terms of Michelin’s legitimate interest in the development of our products and services and the development of the company.

7. Information we collect about you from other sources

To enable us to provide you with our services, we may receive personal information about you from other sources, including:

8. Storage of your personal data

All the information that is provided to us is stored on secure servers in the EEA territory.

Despite our best efforts to keep your personal information secure, transmission of information via the internet is not completely secure. Together with our service providers, we do our best to protect your personal data but information provided is at the sole risk of the user.

9. Sharing your personal information

We only share your personal data with people who have a need to know such information to carry out their duties. We may share your personal information with the following:

These service providers are legally obliged to keep the personal information they may have received confidential and secure and to use your personal information strictly in accordance with our instructions.

We may also share your personal information with third parties:

If we are under a duty to disclose or share your personal information in order to comply with any legal obligation, or in order to enforce or apply our terms and conditions and other agreements; or to protect the rights, property, or safety of the Michelin Group, our customers, or others. In this context, we may disclose your personal information to our professional advisors, who are under a duty of confidentiality.

Third parties can collect information about you on our website via products or services using cookies or similar technologies, in order for example to provide personalized ads or for user profiling. These cookies will be accepted by you in accordance with our Cookie Policy. You can read it here

10. International Transfers of Personal Data

Michelin is an international group with databases in various countries in which it operates. Michelin may transfer your personal data within the group to one of its databases or to its external partners located outside of your home country.

As levels of data protection vary worldwide, we do not transfer your personal data to Michelin group companies or to third-party companies outside of the European Union, unless these companies offer the same or similar level of personal data protection as Michelin.

For transfers within Michelin, the company has adopted internal rules governing the transfer of personal data from the European Union or the European Economic Area. Binding corporate rules are available at:

Transfer of personal data outside the group is subject to either BCR of the subcontractor or contracts containing clauses of the European Commission for suppliers based outside the EU, to guarantee a similar level of protection as in the home country.

11. Personal data storage duration

As a rule, we will not hold your personal information for any purpose or purposes for longer than is necessary to fulfil the purposes we collect it for, including for the purposes of satisfying any legal, accounting, or reporting requirements. For more specific retention periods, please refer to section 5 above.

To determine the appropriate retention period for personal data, we consider the amount, the nature, and the sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve these purposes by other means and the applicable legal requirements.

In some cases you can request that Michelin deletes your personal data. You will find the detailed information below.

In some circumstances we may anonymize your personal data (so that it can no longer be associated with you) for research or statistical purposes, in which case we may use this information indefinitely without informing you about that fact.

12. Your rights under data protection legislation.

Data protection rights vary by jurisdiction. Michelin strives to comply with all data protection laws, and takes these requirements seriously. You may have certain rights by virtue of your residency or citizenship. It is recommended that you contact your local governmental organization to learn more.

Data protection provisions provide certain rights regarding data processing. These are:

You have the right to be informed about how we collect and process your personal data, who we are, how we use your personal data and your rights in relation to your personal data. You will find all the necessary information in this privacy notice.

You have the right to access your personal data that we have collected. We can confirm whether your data is processed and provide you with access to these personal data.

If your personal data is inaccurate or incomplete, you have the right to correct and update it. If we have disclosed your data to third parties, whenever possible, we will inform them of any modifications you have made. You can update the personal information we have about you by contacting us using any of the methods outlined in this Privacy Policy.

You have the right to request deletion or cancellation of your personal data if there is no reason for us to continue its processing. You can request exercising this right if the information is no longer needed in relation to the purpose for which it was originally collected or processed and if the consent for processing has been withdrawn.

There are certain circumstances in which this right does not apply. Please contact us for more information.

You also have the right to “block” or limit the processing of your personal data. We will stop further data processing on your request.

If you want to transfer your personal data to another service provider or copy the information for your own purposes, you have the right to request the transfer your data.

You have the right to ask Michelin to discontinue processing your personal data for marketing purposes. Usually, the user is informed (before data collection) about the intention to use his/her data for such purposes or about the intention to disclose his/her data to any third-party for the same purposes. You can exercise your right to prevent such processing by marking the relevant boxes in the forms we use to collect your data.

You can also exercise the right at any time by contacting us at:

For more information contact Personal Data Protection Office at:

13. Grievance procedure

We are committed to protecting and respecting your privacy. However, if you are not satisfied with the way we collect or process your data or you require further information on your rights, you can contact us as in the following ways:

We will cooperate with you to solve any issues you may have. We will also respond to any questions raised by you as soon as possible.

You can also file a complaint with Personal Data Protection Office. Further information available at:

14. About Data Security

Michelin has implemented measures to protect the privacy, security and integrity of your personal data. Access to personal data is restricted to those employees and service providers who need to know this information and who have been trained to comply with rules on confidentiality.

On Michelin's commercial sites, banking information will be collected for the purposes of effective, legal and secure payment processes. These measures may consist of SSL encryption (intended to make the data unreadable to others) during the collection or transfer of confidential data. This information will be used only for purposes of online payment and will not be retained.

Michelin ensures that your personal data will not be altered, damaged or revealed to unauthorized third parties.

15. Changes to our Privacy Policy

We may change our policy from time to time. Any changes we make to this policy in the future will be published on this page. If you have an online account with us, we may notify you of any changes by email or when you log onto your account.


DATE: 16 October 2018

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